Well, if I have to come back after three months of going AWOL, I might as well come back with a big bang *KABOOOOOOOOOOOOOOOOOM* That’s the big bang right there… Hahahaha *just kidding*
The Big Bang is no other thing than the masterclass of an event I was extremely lucky to have attended on the 3rd of November. It was the #ColourfulWorldOfMore Concert organized by Guinness Nigeria. My oh my, that was a Concert!!! In Nigeria, as it is in most places in the world, knowing the right people in the right places will give you access to the right things at the right time… all I am saying is I got VIP tickets to the Concert – I am just saying, bragging not intended, but if bragging achieved, all well and good. If you are into entertainment and the publicity as well as the promotion of the Concert did not make you want to kill for the tickets, you need to reassess your priorities. All media outlets (both conventional and new) were awash with the news of the “MostColourful Concert of the Year”, and every time I saw the names TuFace, DBanj, Olamide, P-Square, Ice Prince, Wizkid, Davido, Burna Boy, Phyno, Chidinma, Flavour, Waje, Tiwa Savage as on the line-up, and DJ Xclusive and DJ Neptunes on the wheels-of-steel and MC Bovi planning to crack our ribs, I knew I just had to get myself tagged, and that was exactly what I did in a VIP way *grins*
Excitedly, Wifey and I graced the occasion and it was an evening of undiluted fun sitting up there in the VIP area munching on our small chops and drinking Malta and Stout (all complimentary for VIPs if you know what I mean), and enjoying a panoramic view of the magnificent stage. Now, let us get down to the matter: the stage lightning, the giant screens, the announcement of the artistes, the ambience, the ticketing, and crowd control was simply world class. Of course, there were issues around crowd control, but that was because some people had no tickets yet they left their houses for the venue, and some people had regular tickets yet they wanted to get into the Hall through the entrance reserved for VIPs and VVIPs. Aside some people losing their phones and wallets in the pushing and shoving at the gates, of which you cannot really blame Guinness, everything else worked like clockwork.
Now to the reason we all went there- the Performances. If I forget to mention any of the artistes that actually performed on the night, that is because I cannot remember anything from the performance, so you cannot blame that on me. Olamide was his usual Baddo self, and the rapturous applause he got coming out on stage and later leaving the stage was attestation to the fact that he is the rave of the moment. Ice Prince had stage presence and enough hits to keep the crowd yelling all through his performance, and I believe that his performance of the “VIP” track was specially dedicated to me on the night. Flavour, Phyno and Burna’s performances were also very energetic and they were able to sustain the tempo all through. Starboy himself was at his crowd-pleasing best, reeling out songs after songs from his list of hits. Davido was daring with his choice of a live-band, and that made his performance shaky at the beginning, but he took control later and wowed the crowd without passing up the opportunity of showing that he is the Omo Baba Olowo by promising $1000 to anyone who could dance Skelewu best. DBanj also showed why is regarded as the No1 performer among the Naija new school of artistes. His mastery of the live band was second to none, and his crowd-engagement was top-notch. His performance was arguably the best of the night. The dynamic duo better known as P-Square also gave a performance worthy of a finale thrilling the crowd with a host of hits from their repertoire, throwing in dance jigs from the simple to the complex, and engaging the crowd all through. Personally, with the artistes performing as if they were auditioning, you couldn’t have asked for more from the performances. Even the absence of TuFace Idibia could not take away from the awesomeness of the night.Nevertheless, I felt a “colour” was out of place on the night. Before I go further, let me confess that sometimes I overthink. Overthinking is actually one of the reasons why I do not frequently post on this blog; I write, then I start questioning if it is good enough, if it will be worth the readers’ time, if it is discussing a relevant issue, if my perspective is original and sensible, if the issue has not already been dissected enough by others, if it is well written at all, if it is an improvement on previous posts or if standards have dropped, if… Actually, if there is a Club for over-thinkers, I will definitely be the face. Moreso, I work in an industry where colours are more foregrounded than the name of the company, such that “Yellow Boys” and “Green Boys” come up during meetings more than “MTN” and “GLO”. So when I saw Burna Boy donning a light blue blazers and WizKid decked in a light blue two-piece suit at a “Guinness” concert, my alarm just went off beeping “NOT RIGHT! NOT RIGHT!! NOT RIGHT!!!” To put this into better perspective, Guinness Nigeria’s major competitor in the Alcoholic Beverages Industry (and that is a helluva competitive industry) is “Nigerian Breweries” whose dominant colour is “light blue”, and when you consider that WizKid has made a track (Let’s Get The Party STARted) together with some other Nigerian artistes for the promotion of Star Lager (Nigerian Breweries’ flagship brand), you might start seeing a conspiracy. Of course, artistes are independent entertainers who peddle their talents to whoever has the means to meet their demands, but there are also standards that should be upheld because it is a trade, sometimes the artistes do not know, so it is up to organisers to intimate them of the least acceptable standards. Huge resources go into a public relations event like that concert and it had to be milked for all the benefits therein, allowing artistes who are also on the payroll of a competitor wear a competitor’s colour to your event is one oversight too many. But you should not forget that I hold a Ph.D in “Overthinking”, and for all it is worth I might be the only one at the Concert who noticed and attached any significance to the colour.
Seriously, I have heard some people after the Concert questioning why almost all of our artistes could not perform with a live band; as much as I share this sentiment, I would not use that yardstick as a measurement here because I am sure no one left their house for this particular concert expecting the artistes to perform with live bands. Of course, I would love to see artistes do more than miming while on stage, but I think it is hypocritical of us to demand such when Wizkid still sells more album than Beautiful Nubia, performs at more shows in Nigerian than Asa, and enjoys more airplay than Lagbaja.
Interestingly, as it is my nature to always make every experience educational, I must not end this post without sharing some of my learnings from the event – I saw some of the latest trends in fashion, I found out that any skirt/gown which is longer than 7 inches below the waist is not trendy; I also found out that any shoe which allows the wearer to walk comfortably is fashion no-no for the ladies; I equally found out that for the guys, it is not “sagging” unless the waist of the jeans is right above the knees; and finally, I found out that if you consider all these fads surprising, then you are definitely old-school. Really?! I am already old-school?!
Thank You!
God Bless Us All!!
See You Next Time!!!
Twitter: @SirRash
Facebook: Rasheed SirRash Adewusi
good observation here… Event organizers should enforce standards on the invited performers
good observation here… Event organization should enforce standards on the invited performers
I was here!
Colours are very important and symbolic in Brand projection and communication the Agency anchoring the event should know that , i also want to believe it was the agency that had direct dealings with the artistes all in all a wonderful world of more.